I'm Aaron McManus, and I founded Transformative Talent to help build exceptional organizations and amazing teams.

My clients need unique recruitment strategies. They're hiring brilliant people in highly competitive areas, like engineers, architects, scientists, designers, biotech, high-ticket sales, and management consulting.

Imagine your talent strategy shining out like a beacon of light. When fully optimized, it attracts the perfect people.

They're the ones who bring the critical skills and experience you need to reach your stretch goals and accomplish your critical transformation initiatives.

Reputation is the #1 factor for top candidates and clients when choosing between firms. We help our members grow their reputations in multiple ways. Telling powerful employment stories in publications, engaging across media channels, strategic communication planning, and building cultural assets are all a part of reputation portfolio growth.

Fast-growth organizations have complex communication needs. To accomplish big goals, firms must strategically position themselves within their industry as an employer of choice for peak performers. This requires careful articulation of cultural boundaries before and after each hire, as well as careful planning of the hiring process to fully align with the competitive strategy at play. 

Your employer value proposition is what you've got to offer when hiring. We help our members to maximize their unfair competitive advantages. The right employment value proposition builds high-performance, fast-growth, and reaches strategic goals while beating the competition.

Peak performers want to know how their next phase of employment will accelerate their careers. We help our members to articulate and boost the potential of each position. Truly valuable learning opportunities are a great competitive advantage when recruiting. 

Peak performers are attracted to opportunity, and they expect to be rewarded for their work. They also will closely examine the ecosystem you have created for the success of your employees before accepting a position with your firm. We help our members to craft compelling, exciting, and highly attractive packages for maximum mutual benefit.

Eliminate outdated, time-wasting, cumbersome process. Peak performance management should be dynamic, flexible, and structured to eliminate time-suck. We help our members to optimize their performance management processes and systems. Once the right mix of strategy, goals, metrics, and operations are in place, performance management is a snap.

Your people operations must be driven by your ideal talent strategy - one that attracts, retains, and develops peak performers. Too often firms are overburdened by rigid, bureaucratic systems that end up killing morale, engagement, sales, revenue, and retention. We help our members to swiftly eliminate wasteful and harmful process - often saving tons of time, money, and resources - then build advanced streamlined operations for maximum results.

Anything that is measured will move... and anything that can be interpreted can be misinterpreted. We help certain members to design the right mix of data and scientific experiments to innovate and optimize their talent strategies, performance management, and reputation architecture. This customizes the practice of world-class peak performance development to meet your firm's unique cultural, industry, and strategic needs.

Engagement is profoundly powerful. Maximum engagement firms reach incredible goals with world-changing results. These firms have carefully cultivated meaningful and strategic employment brands that are recognized as choice employers for peak performers. They purposefully cultivate strong talent communities in their niche so that they can systematically hire, retain, and develop the best people in their industry.